The History of Jeep
Information from Wikipedia – dated 7/21/2019
Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors Corporation (AMC).
Jeep’s current product range consists solely of sport utility vehicles and off-road vehicles, but has also included pickup trucks and roadsters in the past; Jeep returned to the pickup truck market in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the Wagoneer is considered to have created. Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s best selling brand in the U.S. during the first half of 2017. In the U.S. alone, over 2400 dealerships hold franchise rights to sell Jeep-branded vehicles, and if Jeep were spun off into a separate company, it is estimated to be worth between $22 and $33.5 billion—slightly more than all of FCA (US).
Prior to 1940 the term “jeep” had been used as U.S. Army slang for new recruits or vehicles, but the World War II “jeep” that went into production in 1941 specifically tied the name to this light military 4×4, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. The Jeep became the primary light 4-wheel-drive vehicle of the United States Army and the Allies during World War II, as well as the postwar period. The term became common worldwide in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep became the ubiquitous World War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility vehicles such as the Humvee, and inspired the creation of civilian analogs such as the original Series ILand Rover. Many Jeep variants serving similar military and civilian roles have since been designed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched production of the first CJ or Civilian Jeep branded models there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, remains in production since 1986. With its solid axles and open top, the Wrangler has been called the Jeep model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
World War II Jeeps
Development – 1. Bantam Reconnaissance Car
When it became clear that the United States would be involved in the European theater of World War II, the Army contacted 135 companies to create working prototypes of a four-wheel drive reconnaissance car. Only two companies responded: American Bantam Car Company and Willys-Overland. The Army set a seemingly impossible deadline of 49 days to supply a working prototype. Willys asked for more time, but was refused. The Bantam Car Company had only a skeleton staff left on the payroll and solicited Karl Probst, a talented freelance designer from Detroit. After turning down Bantam’s initial request, Probst responded to an Army request and began work on July 17, 1940, initially without salary.
Probst laid out full plans in just two days for the Bantam prototype known as the BRC or Bantam Reconnaissance Car, working up a cost estimate the next day. Bantam’s bid was submitted on July 22, complete with blueprints.Much of the vehicle could be assembled from off-the-shelf automotive parts, and custom four-wheel drivetrain components were to be supplied by Spicer. The hand-built prototype was completed in Butler, Pennsylvania and driven to Camp Holabird, Maryland on September 23 for Army testing. The vehicle met all the Army’s criteria except engine torque.
Development – 2. Willys and Ford
The Army thought that the Bantam company was too small to supply the required number of vehicles, so it supplied the Bantam design to Willys and Ford, and encouraged them to modify the design. The resulting Ford “Pygmy” and Willys “Quad” prototypes looked very similar to the Bantam BRC prototype, and Spicer supplied very similar four-wheel drivetrain components to all three manufacturers.
1,500 of each model (Bantam BRC-40, Ford GP, and Willys MA) were built and extensively field-tested. After the weight specification was revised from 1,275 lb (578 kg) to a maximum of 2,450 lb (1,110 kg) including oil and water, Willys-Overland’s chief engineer Delmar “Barney” Roos modified the design in order to use Willys’s heavy but powerful “Go Devil” engine, and won the initial production contract. The Willys version became the standard Jeep design, designated the model MB and was built at their plant in Toledo, Ohio. The familiar pressed-metal Jeep grille was a Ford design feature and incorporated in the final design by the Army.
Because the US War Department required a large number of vehicles in a short time, Willys-Overland granted the US Government a non-exclusive license to allow another company to manufacture vehicles using Willys’ specifications. The Army chose Ford as a second supplier, building Jeeps to the Willys’ design. Willys supplied Ford with a complete set of plans and specifications. American Bantam, the creators of the first Jeep, built approximately 2,700 of them to the BRC-40 design, but spent the rest of the war building heavy-duty trailers for the Army.
Full production – Willys MB and Ford GPW
Final production version Jeeps built by Willys-Overland were the Model MB, while those built by Ford were the Model GPW (G=government vehicle, P designated the 80″ wheelbase, and W = the Willys engine design). There were subtle differences between the two. The versions produced by Ford had every component (including bolt heads) marked with an “F”. Willys also followed the Ford pattern by stamping its name into some body parts, but stopped this in 1942. The cost per vehicle trended upwards as the war continued from the price under the first contract from Willys at US$648.74 (Ford’s was $782.59 per unit). Willys-Overland and Ford, under the direction of Charles E. Sorensen (Vice-President of Ford during World War II), produced about 640,000 Jeeps towards the war effort, which accounted for approximately 18% of all the wheeled military vehicles built in the U.S. during the war.
Jeeps were used by every service of the U.S. military. An average of 145 were supplied to every Army infantry regiment. Jeeps were used for many purposes, including cable laying, saw milling, as firefighting pumpers, field ambulances, tractors and, with suitable wheels, would even run on railway tracks. An amphibious jeep, the model GPA, or “seep” (Sea Jeep) was built for Ford in modest numbers but it could not be considered a huge success—it was neither a good off-road vehicle nor a good boat. As part of the war effort, nearly 30% of all Jeep production was supplied to Great Britain and to the Soviet Red Army.
Post-war military Jeeps
The Jeep has been widely imitated around the world, including in France by Delahaye and by Hotchkiss et Cie (after 1954, Hotchkiss manufactured Jeeps under license from Willys), and in Japan by Mitsubishi Motors and Toyota. The Land Rover was inspired by the Jeep. The utilitarian good looks of the original Jeep have been hailed by industrial designers and museum curators alike. The Museum of Modern Art described the Jeep as a masterpiece of functionalist design, and has periodically exhibited the Jeep as part of its collection. Pulitzer Prize-winning war correspondent Ernie Pyle called the jeep, along with the Coleman G.I. Pocket Stove, “the two most important pieces of noncombat equipment ever developed.” Jeeps became even more famous following the war, as they became available on the surplus market. Some ads claimed to offer “Jeeps still in the factory crate.” This legend persisted for decades, despite the fact that Jeeps were never shipped from the factory in crates (although Ford did “knock down” Jeeps for easier shipping, which may have perpetuated the myth).
The Jeepney is a unique type of taxi or bus created in the Philippines. The first Jeepneys were military-surplus MBs and GPWs, left behind in the war-ravaged country following World War II and Filipino independence. Jeepneys were built from Jeeps by lengthening and widening the rear “tub” of the vehicle, allowing them to carry more passengers. Over the years, Jeepneys have become the most ubiquitous symbol of the modern Philippines, even as they have been decorated in more elaborate and flamboyant styles by their owners. Most Jeepneys today are scratch-built by local manufacturers, using different powertrains.
Aside from Jeepneys, backyard assemblers in the Philippines construct replica Jeeps with stainless steel bodies and surplus parts, and are called “owner-type jeeps” (as jeepneys are also called “passenger-type jeeps”).
After World War II, Jeep began to experiment with new designs, including a model that could drive under water. On February 1, 1950, contract N8ss-2660 was approved for 1,000 units “especially adapted for general reconnaissance or command communications” and “constructed for short period underwater operation such as encountered in landing and fording operations.” The engine was modified with a snorkel system so that the engine could properly breathe under water.
In 1965, Jeep developed the M715 1.25-ton army truck, a militarized version of the civilian J-series Jeep truck, which served extensively in the Vietnam War. It had heavier full-floating axles and a foldable, vertical, flat windshield. Today, it serves other countries, and is still being produced by Kia under license.
Many explanations of the origin of the word jeep have proven difficult to verify. The most widely held theory is that the military designation GP (for Government Purposes or General Purpose) was slurred into the word Jeep in the same way that the contemporary HMMWV (for High-Mobility Multi-purpose Wheeled Vehicle) has become known as the Humvee. Joe Frazer, Willys-Overland President from 1939 to 1944, claimed to have coined the word jeep by slurring the initials G.P. There are no contemporaneous uses of “GP” before later attempts to create a “backronym.”
A more detailed view, popularized by R. Lee Ermey on his television series Mail Call, disputes this “slurred GP” origin, saying that the vehicle was designed for specific duties, and was never referred to as “General Purpose” and it is highly unlikely that the average jeep-driving GI would have been familiar with this designation. The Ford GPW abbreviation actually meant G for government use, P to designate its 80-inch (2,000 mm) wheelbase and W to indicate its Willys-Overland designed engine. Ermey suggests that soldiers at the time were so impressed with the new vehicles that they informally named it after Eugene the Jeep, a character in the Thimble Theatre comic strip and cartoons created by E. C. Segar, as early as mid-March 1936. Eugene the Jeep was Popeye’s “jungle pet” and was “small, able to move between dimensions and could solve seemingly impossible problems.”
The word “jeep” however, was used as early as World War I, as US Army slang for new uninitiated recruits, or by mechanics to refer to new unproven vehicles. In 1937, tractors which were supplied by Minneapolis Moline to the US Army were called jeeps. A precursor of the Boeing B-17 Flying Fortress was also referred to as the jeep.
Words of the Fighting Forces by Clinton A. Sanders, a dictionary of military slang, published in 1942, in the library at The Pentagon gives this definition:
- Jeep: A four-wheel drive vehicle of one-half- to one-and-one-half-ton capacity for reconnaissance or other army duty. A term applied to the bantam-cars, and occasionally to other motor vehicles (U.S.A.) in the Air Corps, the Link Trainer; in the armored forces, the ½-ton command vehicle. Also referred to as “any small plane, helicopter, or gadget.”
This definition is supported by the use of the term “jeep carrier” to refer to the Navy’s small escort carriers.
Early in 1941, Willys-Overland demonstrated the vehicle’s off-road capability by having it drive up the steps of the United States Capitol, driven by Willys test driver Irving “Red” Hausmann, who had recently heard soldiers at Fort Holabird calling it a “jeep.” When asked by syndicated columnist Katharine Hillyer for the Washington Daily News (or by a bystander, according to another account) what it was called, Hausmann answered, “It’s a jeep.”
Katharine Hillyer’s article was published nationally on February 19, 1941, and included a picture of the vehicle with the caption:
- LAWMAKERS TAKE A RIDE- With Senator Meade, of New York, at the wheel, and Representative Thomas, of New Jersey, sitting beside him, one of the Army’s new scout cars, known as “jeeps” or “quads”, climbs up the Capitol steps in a demonstration yesterday. Soldiers in the rear seat for gunners were unperturbed.
Although the term was also military slang for vehicles that were untried or untested, this exposure caused all other jeep references to fade, leaving the 4×4 with the name.
Brand, trademarks and image
The “Jeep” brand has gone through many owners, starting with Willys-Overland, which filed the original trademark application for the “Jeep” brand-name in February 1943. To help establish the term as a Willys brand, the firm campaigned with advertisements emphasizing Willys’ prominent contribution to the Jeep that helped win the war. Willys’ application initially met with years of opposition, primarily from Bantam, but also from Minneapolis-Moline. The Federal Trade Commission initially ruled in favor of Bantam in May 1943, largely ignoring Minneapolis-Moline’s claim, and continued to scold Willys-Overland after the war for its advertising. The FTC even slapped the company with a formal complaint, to cease and desist any claims that it “created or designed” the Jeep — Willys was only allowed to advertise its contribution to the Jeep’s development. Willys however proceeded to produce the first Civilian Jeep (CJ) branded vehicles in 1945, and simply copyrighted the Jeep name in 1946. Being the only company that continually produced “Jeep” vehicles after the war, Willys-Overland was eventually granted the name “Jeep” as a registered trademark in June 1950. Aside from Willys, King Features Syndicate has held a trademark on the name “Jeep” for their comics since August 1936.
Willys had also seriously considered the brand name AGRIJEEP, and was granted the trademark for it in December 1944, but instead the civilian production models as of 1945 were marketed as the “Universal Jeep,” which reflected a wider range of uses outside of farming.
A division of FCA US LLC, the most recent successor company to the Jeep brand, now holds trademark status on the name “Jeep” and the distinctive 7-slot front grille design. The original 9-slot grille associated with all World War II jeeps was designed by Ford for their GPW, and because it weighed less than the original “Slat Grille” of Willys (an arrangement of flat bars), was incorporated into the “standardized jeep” design.
The history of the HMMWV (Humvee) has ties with Jeep. In 1971, Jeep’s Defense and Government Products Division was turned into AM General, a wholly owned subsidiary of American Motors Corporation, which also owned Jeep. In 1979, while still owned by American Motors, AM General began the first steps toward designing the Humvee. AM General also continued manufacturing the two-wheel-drive DJ, which Jeep created in 1953. The General Motors Hummer and Chrysler Jeep have been waging battle in U.S. courts over the right to use seven slots in their respective radiator grilles. Chrysler Jeep claims it has the exclusive rights to use the seven vertical slits since it is the sole remaining assignee of the various companies since Willys gave their postwar jeeps seven slots instead of Ford’s nine-slot design for the Jeep.
Jeep advertising has always emphasized the brand’s vehicles’ off-road capabilities. Today, the Wrangler is one of the few remaining four-wheel-drive vehicles with solid front and rear axles. These axles are known for their durability, strength, and articulation. New Wranglers come with a Dana 44 rear differential and a Dana 30 front differential. The upgraded Rubicon model of the JK Wrangler is equipped with electronically activated locking differentials, Dana 44 axles front and rear with 4.10 gears, a 4:1 transfer case, electronic sway bar disconnect and heavy duty suspension.
Another benefit of solid axle vehicles is they tend to be easier and cheaper to “lift” with aftermarket suspension systems. This increases the distance between the axle and chassis of the vehicle. By increasing this distance, larger tires can be installed, which will increase the ground clearance, allowing it to traverse even larger and more difficult obstacles. In addition to higher ground clearance, many owners aim to increase suspension articulation or “flex” to give their Jeeps greatly improved off-road capabilities. Good suspension articulation keeps all four wheels in contact with the ground and maintains traction.
Useful features of the smaller Jeeps are their short wheelbases, narrow frames, and ample approach, breakover, and departure angles, allowing them to fit into places where full-size four-wheel drives have difficulty.
Company history and ownership
After the war, Willys did not resume production of its passenger-car models, choosing instead to concentrate on Jeeps and Jeep-branded vehicles, launching the Jeep Station Wagon in 1946, the Jeep Truck in 1947, and the Jeepster in 1948. An attempt to re-enter the passenger-car market in 1952 with the Willys Aero sedan proved unsuccessful, and ended with the company’s acquisition by Kaiser Motors in 1953, for $60 million. Kaiser initially called the merged company “Willys Motors”, but renamed itself Kaiser-Jeep in 1963. By the end of 1955, Kaiser-Frazer had dropped the Willys Aero, as well as its own passenger cars to sell Jeeps exclusively.
American Motors Corporation (AMC) in turn purchased Kaiser’s money-losing Jeep operations in 1970. This time $70 million changed hands. The utility vehicles complemented AMC’s passenger car business by sharing components, achieving volume efficiencies, as well as capitalizing on Jeep’s international and government markets. In 1971 AMC spun off Jeep’s commercial, postal and military vehicle lines into a separate subsidiary, AM General – the company that later developed the M998 Humvee. In 1976 Jeep introduced the CJ-7, replacing the CJ-6 in North America, as well as crossing 100,000 civilian units in annual global sales for the first time.
The French automaker Renault began investing in AMC in 1979. During this period Jeep introduced the XJ Cherokee, its first unibody SUV; and global sales top 200,000 for the first time in 1985. However, the replacement of the CJ Jeeps by the new Wrangler line in 1986 marked the start of a different era. By 1987, the automobile markets had changed and Renault itself was experiencing financial troubles.
At the same time, Chrysler Corporation wanted to capture the Jeep brand, as well as other assets of AMC. So Chrysler bought out AMC in 1987, shortly after the Jeep CJ-7 had been replaced with the AMC-designed Wrangler YJ. After more than 40 years, the four-wheel drive utility vehicles brand that had been a profitable niche for smaller automakers, fell into the hands of one of the Big Three; and Jeep was the only AMC brand continued by Chrysler after the acquisition. But Chrysler subsequently merged with Daimler-Benz in 1998 and folded into DaimlerChrysler. DaimlerChrysler eventually sold most of their interest in Chrysler to a private equity company in 2007. Chrysler and the Jeep division operated under Chrysler Group LLC, until December 15, 2014, when Chrysler folded into Fiat Chrysler Automobiles, with the stateside division operating under ‘FCA US LLC’.
Jeeps have been built under licence by various manufacturers around the world, including Mahindra in India, EBRO in Spain, and several in South America. Mitsubishi built more than 30 models in Japan between 1953 and 1998; Most were based on the CJ-3B model of the original Willys-Kaiser design.
Toledo, Ohio has been the headquarters of the Jeep brand since its inception, and the city has always been proud of this heritage. Although no longer produced in the same Toledo Complex as the World War II originals, two streets in the vicinity of the old plant are named Willys Parkway and Jeep Parkway. The Jeep Wrangler and Jeep Cherokee are built in the city currently, in separate facilities, not far from the site of the original Willys-Overland plant.
American Motors set up the first automobile-manufacturing joint venture in the People’s Republic of China on January 15, 1984. The result was Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation, to produce the Jeep Cherokee (XJ) in Beijing. Manufacture continued after Chrysler’s buyout of AMC. This joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation. The original 1984 XJ model was updated and called the “Jeep 2500” toward the end of its production that ended after 2005.
While Jeeps have been built in India under licence by Mahindra & Mahindra since the 1960s, Jeep has entered the Indian market directly in 2016, starting with release of the Wrangler and Grand Cherokee in the country.
- 1944–1953: Willys-Overland
- 1953–1964: Kaiser Jeep (calling themselves “Willys Motors”)
- 1964–1970: Kaiser Jeep
- 1970–1987: AMC (w/ Renault controlling production in 1986)
- 1987–1998: Chrysler
- 1998–2007: DaimlerChrysler AG
- 2007–2009: Chrysler LLC
- 2009–2013: Chrysler Group LLC – Fiat Group Automobiles
- 2014–present: Fiat Chrysler Automobiles
Military Jeeps model list
- 1940 Willys Quad — Willys’ first prototype, competing for the U.S. Army contract for a ¼-ton light reconnaissance vehicle
- 1941 Willys MA — Willys’ low-volume preproduction model, preceding the standardized World War II jeep
- 1941-1944 Willys MT “Super Jeep” — 6×6, 3⁄4-ton prototype — a small number were built in various configurations 
- 1942 Willys MB – slat grille
- 1942–1945 Willys MB – stamped grille
- 1943 Willys WAC (for ‘Willys Air Cooled’) “Jeeplet” — prototype for a super light-weight, fulltime 4WD with front and rear independent suspension 
- 1944 Willys MLW-1 (for ‘Military Long Wheelbase’) — prototype (never finished)
- 1944 Willys MLW-2 (for ‘Military Long Wheelbase’) or “Jungle Jeep” — prototype for a half-ton, jungle-suited jeep 
- 1948 Willys Jungle Burden Carrier — a medical litter, personnel and cargo carrier, built in small numbers for testing in jungle warfare and with airborne forces.
- 1949–1952 Willys MC / M38
- 1950 CJ V-35(/U) – deep water fording CJ-3A; 1000 units built for the USMC 
- 1952–1971 Willys / Kaiser MD / M38A1
- 1953 Willys BC Bobcat aka “Aero Jeep” — prototype for a very small, lightweight (1475 lbs) jeep, for easier lifting by helicopters of the day.
- 1958-1960 Willys XM443 / M443E1 “Super Mule” – prototypes for 3⁄4-ton, underfloor mid-engined platform-trucks, comparable to, but larger than the M274 “Mechanical Mule” 
- 1959–1982 M151 jeep — Although the M151 was developed and initially produced by Ford, production contracts for the M151A2 were later also awarded to Kaiser Jeep and AM General Corp, a Jeep sister company, once Jeep had become part of AMC.
- 1960–1968 Jeep M606
- 1964 US Navy and USMC variants of the Forward Control FC-170, labeled “Truck, Diesel engine, 7000-pound GVW, 4×4”:
- M676 Truck, Cargo Pickup
- M677 Truck, Cargo Pickup w/4 Dr. Cab
- M678 Truck, Carry All
- M679 Truck, Ambulance
- 1967–1969 Kaiser Jeep M715 truck — based on the civilian Jeep Gladiator
Civilian Jeeps model list
This section may be too long and excessively detailed. (December 2017)
The CJ (for “Civilian Jeep”) series were literally the first “Jeep” branded vehicles produced for the civilian public, beginning in 1945 with the CJ-2A, followed by the CJ-3A in 1949 and the CJ-3B in 1953. These early Jeeps are commonly referred to as “flatfenders” because their front fenders were flat and rectangular across, like on their military forebears, the Willys MB and identical Ford GPW models. The CJ-4 exists only as a 1951 prototype, and is the “missing link” between the flat-fendered CJ-2A and CJ-3B and the round-fendered CJ-5 first introduced in 1955.
- 1944–1945 CJ-2
- 1945–1949 CJ-2A
- 1949–1953 CJ-3A
- 1953–1968 CJ-3B
- 1954–1983 CJ-5
- 1955–1975 CJ-6
- 1964–1967 CJ-5A/CJ-6A Tuxedo Park
- 1976–1986 CJ-7
- 1981–1985 CJ-8 Scrambler
- 1981–1985 CJ-10
Willys Jeep Station Wagon and Truck
- The 1946–1965 Willys Jeep Station Wagon and the
- 1947–1965 Willys Jeep Truck shared much in terms of styling and engineering.
With over 300,000 wagons and its variants built in the U.S., it was one of Willys’ most successful post-World War II models. Its production coincided with consumers moving to the suburbs.
Willys / Jeep Jeepster & (Jeepster) Commando
The 1948 introduced Jeepster was directly based on the rear-wheel-drive Jeep Station Wagon chassis, and shared many of the same parts.
- 1966–1971 C101—Jeepster Commando
- Hurst Jeepster (only 100 produced)
- Hurst Half Cab
- Revival Jeepster
- Commando convertible
- open body roadster
- 1972–1973 C104—Jeep Commando
- Commando Half Cab
Jeep Forward Control
- The 1956–1965 Jeep Forward Control was built in both civilian and military models. The civilian versions were:
Jeep DJ and Fleetvan
From 1955 onwards Willys offered two-wheel drive versions of their CJ Jeeps for commercial use, called DJ models (for ‘Dispatcher Jeep’), in both open and closed body-styles. A well-known version was the right-hand drive model with sliding side-doors, used by the US Postal service.
In 1961 the range was expanded with the ‘Fleetvan’ delivery-van, based on DJ Jeeps.
- 1955 USAF DJ
- 1955–1964 DJ-3A
- 1965–1975 DJ-5
- 1965–1973 DJ-6
- 1967–1975 DJ-5A
- 1970–1972 DJ-5B
- 1973–1974 DJ-5C
- 1975–1976 DJ-5D
- 1976 DJ-5E Electruck
- 1977–1978 DJ-5F
- 1979 DJ-5G
- 1982 DJ-5L
SJ Wagoneer, Cherokee and pickups
SUV models (1962-1991)
Pickup models (1962-1988)
Jeep Cherokee (XJ) and Comanche
- 1984–2001 XJ Cherokee
- 1984–1990 XJ Wagoneer
- 1984–1985 Broughwood
- 1984–1990 Limited
- 1986–1992 Jeep Comanche (MJ)
- 1987–1995 Jeep Wrangler YJ
- 1991–1993 Renegade
- 1988–1995 Wrangler Long—Venezuela
- 1995 Wrangler Rio Grande
- 1997–2006 Wrangler TJ
- 2002 TJ Se, X, Sport, Sahara models
- 2003 TJ Rubicon, Rubicon Tomb Raider Edition, Sahara, Sport, X, Se models, Freedom Edition
- 2004–2006 TJ Long Wheel Base (LJ) Unlimited(15″ Longer than a standard TJ) Rubicon, Sport, X, Se models
- 2004–2005 Willys Edition (2004–1997 made, 2005–2001 made)
- 2004 Columbia Edition
- 2005 Rubicon Sahara Unlimited TJ LWB (LJ) (1000 made)
- 2006 Golden Eagle Edition, 65 Year Anniversary Edition (1,675 Black 65th Anniversary Editions made)
- 2007-2011 TJL AEV Brute: Compact pickup truck, 2-door version; produced by AEV with the Jeep logo.
- 2007–2018 Wrangler JK
- 2007–2009 JK Rubicon, Sahara, X
- 2010 JK Rubicon, Sahara, Mountain, Islander, and Sport Editions
- 2011 70th Anniversary, Call of Duty: Black Ops, Mojave, and Oscar Mike Military (200 made) Editions
- 2011 JK-8 Independence — a MOPAR JK pick-up conversion kit, mirroring the 1980s CJ-8 Scrambler pick-up
- 2013 Rubicon 10th Anniversary Edition
- 2013-2017 Brute Double Cab: Pickup truck, 4-door version, produced by American Expedition Vehicles 
- 2014 Willys Wheeler Edition
- 2017 — Jeep Wrangler JL
- 2019 — Jeep Gladiator JT
- 1993–1998 Grand Cherokee ZJ
- 1993–1995 Base SE
- 1993–1998 Laredo
- 1993–1998 Limited
- 1995–1997 Orvis “Limited Edition”
- 1997–1998 TSi
- 1998 5.9 Limited
- 1993 ZJ Jeep Grand Wagoneer
- 1999–2004 Grand Cherokee WJ Grand Cherokee
- 2002–2003 Sport
- 2002–2004 Special edition
- 2002–2004 Overland
- 2004 Columbia Edition
- 2005-2010 Grand Cherokee WK: Five-passenger family-oriented SUV — “WK” is the designator for the 2005–2010 Grand Cherokee, marks the beginning of the -K designation compared to the -J designation
- 2011– present Jeep Grand Cherokee WK2
Jeep Liberty / Cherokee
- 2002–2007 Jeep Liberty KJ or Jeep Cherokee (KJ) outside North America
- 2003 Freedom Edition
- 2004–05 Rocky Mountain Edition
- 2004 Columbia Edition
- 2006 65th Anniversary Edition
- 2007 Latitude Edition(replaced Renegade)
- 2008–2012 Jeep Liberty KK or Jeep Cherokee (KK) outside North America
- 2006–2010 Jeep Commander (XK)
- 2006 Base
- 2007–2010 Sport
- 2006–2010 Limited
- 2007–2009 Overland
Jeep Compass and Patriot platform
- 2007–2017 Jeep Compass MK49
- 2017–present Jeep Compass MP/552
- 2006-2017 Jeep Patriot (MK74): Compact sport utility vehicle
Concepts and prototypes
This section may be too long and excessively detailed. (April 2018)
- 1944 CJ-1 prototype
- 1949 Alcoa Aluminum-bodied Jeepster Coupe (prototype)
- 1949/1950 X-98 prototype; with flat fenders, but a rounded hood and grille like the CJ-5, it may have been the first F-head-powered Jeep
- 1950 CJ-4 prototype
- 1950 CJ-4M prototype
- 1950 CJ-4MA prototype
- 1952 CJ Coiler: experimental design for an all independent suspension, with portal-hub swing-axles and coil-springs 
- 1958 DJ-3A Pickup: Prototype pickup truck version of the DJ-3A
- 1958 Jeep Creep: prototype utility vehicle; several versions built for tests, including a Postal rig and an aircraft tug 
- 1959 Jeep J-100 Malibu and Berkeley: Later developed into the Wagoneer 
- 1960 Jeep Wide-Trac: Concept for developing a low-cost vehicle for third-world countries
- 1962 The Brazilian Jeepster (prototype)
- 1963 Jeep XM-200: J200 based concept for developing a low-cost vehicle for third-world countries 
- 1965 Jeep/Renault Model H: A light 4×4 prototype based on the Renault 16
- 1966 FWD Concept Jeepvair: Similar to the Model H but with a Chevrolet Corvair powertrain
- 1970 XJ001
- 1970 XJ002
- 1971 Jeep Cowboy: A design study using AMC’s “compact” automobile platform
- 1977 Jeep II
- 1979 Jeep Jeepster II
- 1986 Cherokee Targa: A two-door Cherokee convertible (later revised as Jeep Freedom show car)
- 1987 Comanche Thunderchief: This vehicle was put into production later as the Comanche Eliminator
- 1989 Jeep Concept 1: Evolved into the ZJ Grand Cherokee
- 1989 Jeep Rubicon Wrangler: This vehicle was later put in production
- 1990 Jeep JJ: Essentially what would later be called the Icon
- 1990 Jeep Freedom: A revised Cherokee Targa
- 1991 Jeep Wagoneer 2000: A large design concept
- 1993 Jeep Ecco
- 1997 Jeep Cherokee Casablanca: A special edition of Cherokee, never produced
- 1997 Jeep Wrangler Ultimate Rescue: A tuned version of a regular TJ Wrangler developed for SEMA show
- 1997 Fender Jeep Wrangler
- 1997 Jeep Dakar: A fused version of a XJ Cherokee and TJ Wrangler
- 1997 Jeep Icon: A design study for the next-generation Wrangler
- 1999 Jeep Commander: methanol fuel cell drive train with electric motors
- 1999 Jeep Journey
- 1999 Jeep Jeepster Concept
- 2000 Jeep Cherokee Total Exposure
- 2000 Jeep Varsity: Subsequently, put into production as the Compass
- 2000 Jeep Commander Concept: Subsequently, put into production as the XK
- 2000 Jeep Willys
- 2001 Jeep Willys2
- 2002 Jeep Wrangler Tabasco
- 2002 Jeep Wrangler Patriot: A special decal package for the Wrangler X/Sport
- 2002 Jeep Wrangler Mountain Biker
- 2004 Jeep Grand Cherokee (WJ) Concierge
- 2004 Jeep Treo
- 2004 Jeep Rescue
- 2004 Jeep Liberator CRD
- 2005 Jeep Hurricane: The 4-wheel steering system allows the vehicle to have both a zero turning circle, and “crab” sideways. Its engine was later put in the Grand Cherokee (WK) SRT-8
- 2005 Jeep Gladiator Concept
- 2005 Jeep Aggressor (the Rezo)
- 2007 Jeep Trailhawk
- 2008 Jeep Renegade
- 2010 Jeep J8
- 2010 Jeep Nukizer: Design study inspired by the Military Kaiser M-715
- 2011 Jeep Wrangler Pork Chop
- 2011 Jeep Compass Canyon: uses a 2 1/8 inch lift
- 2011 Jeep Cherokee Overland
- 2012 Jeep Mighty FC: inspired by the 1956 to 1965 Forward Control vehicles Jeep sold
- 2012 Jeep J-12 Concept: recalling the 1962-1971 Gladiator pickups
- 2013 Jeep Wrangler Mopar Recon
- 2013 Jeep Grand Cherokee Trailhawk EcoDiesel
- 2013 Jeep Wrangler Stitch
- 2013 Jeep Wrangler Flattop: featuring a one-piece, windowless hardtop
- 2014 Jeep Wrangler Level Red
- 2014 Jeep Cherokee Dakar
- 2014 Jeep Wrangler MOJO
- 2015 Jeep Chief
- 2015 Jeep Wrangler Africa
- 2015 Jeep Wrangler Red Rock Responder
- 2015 Jeep Staff Car: a tribute to Jeep’s military history starting with WWII
The Jeep brand currently produces five models, but 8 vehicles are under the brand name or use the Jeep logo:
- Jeep Renegade BU: Subcompact Sport Utility Vehicle
- Jeep Wrangler
- JK: Standard wheelbase Compact Sport utility vehicle, 2-door version
- JK Unlimited: Long wheelbase Mid-Size sport utility vehicle, 4-door version
- J8: Mid-Size military utility vehicle; Produced by AIL, AAV, and AEV.
- TJL: Compact pickup truck, 2-door version; Produced by AAV.
- JL: Short (2-door) and long (4-door) wheelbase SUV; in production since November 2017
- Jeep Gladiator (JT): mid-size pickup truck, went on sale in early 2019 as a 2020 model.
- Jeep Grand Cherokee: Mid-size sport utility vehicle
- Jeep Compass: Compact sport utility vehicle
- Jeep Cherokee KL: Mid-size sport utility vehicle
Jeeps built outside the USA
Jeeps have been built and/or assembled around the world by various companies.
- Argentina – IKA Jeeps 1956–current; now owned by Chrysler
- Australia – Willys Motors Australia – 1940s–1980s
- Brazil – Willys Overland do Brasil, purchased by Ford to become Ford do Brasil – 1957–1985 built the Jeep Rural from 1960–1977, and the Troller T4 is a fiberglass bodied Jeep version built in Brazil. Troller was purchased by Ford do Brasil in 2007.
- Burma/Myanmar – Two Burmese companies produce unlicensed copies of jeeps; Myanmar Jeeps and Chin Dwin Star Jeeps.
- Canada – Kaiser Jeep – 1959–1969
- China – Beijing Jeep Corporation – 1983 to 2009 as Beijing-Benz DaimlerChrysler Automotive. Fiat-Chrysler plans to re-open Jeep production in China through joint venture with Guangzhou Automobile Industry Group(GAIG).
- Colombia – Willys Colombia – at least until 1999
- Egypt – Arab Organization for Industrialization subsidiary Arab American Vehicles based in Cairo produces the Jeep Cherokee; the open-top, Wrangler-based Jeep AAV TJL.
- France – Licence produced jeeps: Hotchkiss M201 and by Cournil (now Auverland) – 1952–1962
- India – Mahindra & Mahindra Limited – 1960s-current
- Iran – Pars Khodro, ShahBaaz, Sahra, and Ahoo – ShahBaaz based on DJ series, Sahra based on Jeep Wrangler and CJ series, and Ahoo based on Wagoneer
- Israel – Automotive Industries which produces the AIL Storm (Sufa) series of Jeep Wrangler-derivatives
- Italy – 1950s
- Japan – Mitsubishi Jeeps – 1953–1998
- Korea – Asia Motors, Ltd, Dong A Motors (SsangYong Motor Company) and Kia. (don’t use Jeep name) – 1980s-current
- Mexico – VAM Jeeps – 1946–1987
- Netherlands – Nekaf Jeep, NEKAF and Kemper & Van Twist – 1954-1962
- Philippines – Jeepneys; MD Juan Willys MB.; “E-jeepneys” or minibuses, LSV (low-speed vehicles) which uses electricity.
- Portugal – Bravia Sarl – 1960s to 1980s This Lisbon company assembled a number of Kaiser Jeep M-201 models from several Spanish EBRO and VIASA parts built to order for the USAF airfields & the US Army based at the time in Portugal, of the 500 vehicles made, most had American running gear.
- Spain – Vehículos Industriales y Agrícolas, S.A (VIASA), absorbed by Ebro trucks, and later sold to Nissan – 1960-1990s For instance built a long-wheelbase version of the CJ-3B from 1955–1968.
- Turkey – Tuzla – 1954-1970s
- Venezuela- Valencia Carabobo 1962–2011, 1962 Tejerias Edo Aragua Willys de Venezuela, S.A, 1979–2011 Ensambladora Carabobo C.A Valencia Edo Carabobo
Jeep apparel and sponsorships
Jeep is also a brand of apparel of outdoor lifestyle sold under license. It is reported that there are between 600 and 1,500 such outlets in China, vastly outnumbering the number of Jeep auto dealers in the country.
In August 2014 Jeep signed a sponsorship deal with Greek football club AEK Athens F.C..
- AMC and Jeep transmissions
- Criticism of sport utility vehicles
- Diesel emissions scandal
- Jeep four-wheel-drive systems
- Jeep Jamboree: Off Road Adventure, a video game based on the then-current Jeep Wrangler YJ model
- Jeep Thrills
- Jeep parade
- Jeep trail
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