U.S. Mahindra Roxor Sales Blocked as Jeep Wins Legal Fight – The Drive
Published 6/12/20 on The Drive by Caleb Jacobs
The International Trade Commission ruled in Fiat Chrysler’s favor over the copy-cat Roxor design.
Indian manufacturer Mahindra has been roughed up by Fiat Chrysler Automobiles in court once more due to legal tension surrounding its Roxor side-by-side. As we’ve covered over the past three years, FCA has been pursuing a stop-sale order of the utility vehicle as it closely resembles its classic Jeep CJ models in six key areas. A judge supported Jeep’s claims in November 2019 and now, the United States International Trade Commission has issued a similar ruling that spells bad news for Mahindra.
As Bloomberg first reported, the ITC announced the ruling via its website in a multi-page summary. Within the case documents, the commission confirmed that the Roxor was too similar in dress to Jeeps of yore and placed a limited exclusion order on Mahindra’s infringing products. Likewise, a cease and desist was placed upon Mahindra & Mahindra Limited as well as Mahindra North America.