FCA Debuts Record Five Spots During Super Bowl LII Telecast – Jeep® Takes the Spotlight

Jeep® and Ram Brands Take the Spotlight

  • Sixty-second “Jeep Jurassic” video stars Jeff Goldblum and the all-new 2018 Jeep® Wrangler
  • Thirty-second “Anti-Manifesto” puts spotlight iconic all-new 2018 Jeep Wrangler capability
  • Thirty-second “The Road” video features the new 2019 Jeep Cherokee
  • Sixty-second Ram Truck brand “Built to Serve” spot features narration from Dr. Martin Luther King Jr. from February 4, 1968, speech
  • Sixty-second “Icelandic Vikings” spot utilizes the all-new 2019 Ram 1500 to humorously pay tribute to the setting of this year’s big game
February 4, 2018 , Auburn Hills, Mich. – FCA US LLC set the stage for the arrival of its three newest and highly anticipated vehicles — the all-new 2018 Jeep® Wrangler, the all-new 2019 Ram 1500 and the new 2019 Jeep Cherokee — on Sunday night during the Super Bowl LII telecast. The Company debuted a record five spots during the Big Game.

“The launches of the all-new Jeep Wrangler and Ram 1500 and the new Jeep Cherokee represent the collective efforts of the men and women at FCA who instinctively recognize their responsibility to these authentic brands,” said Sergio Marchionne, Chief Executive Officer, FCA. “These vehicles, and these commercials, reflect our continued commitment to each brand and serve as a validation to our actions to realign our industrial output in the United States to meet customer demand.”

Jeep Brand’s ‘Jeep Jurassic (the 60-second spot aired during the third quarter):
The 60-second “Jurassic World” commercial pays homage to the iconic scene in “Jurassic Park,” in which Dr. Ian Malcom (Jeff Goldblum) escapes danger while in the back of a Jeep Wrangler — as he is being chased by a rampaging Tyrannosaurus rex. The video is directed by “Jurassic World” director Colin Trevorrow, who returns as co-writer and executive producer of “Jurassic World: Fallen Kingdom,” arriving in U.S. theaters on June 22, 2018.

Jeep Brand’s ‘Anti-Manifesto’ (the 30-second spot aired during the fourth quarter):
The 30-second “Anti-Manifesto” speaks of the endless automakers that make declarations or promises of what their brand or vehicles deliver, “A Manifesto.” The Jeep brand takes an approach that only it can unquestionably deliver while introducing the all-new 2018 Wrangler. The brand instead chooses to show the world that there is only one vehicle that needs no words to demonstrate the true meaning of “Manifesto.”

Jeep Brand’s ‘The Road (the 30-second spot aired during the second quarter):
The 30-second “The Road” spot introduces the new 2019 Jeep Cherokee — the most capable mid-size sport-utility vehicle — now boasting a new, authentic and more premium design, with superior on-road performance with unmatched Jeep 4×4 capability.

2017 Jeep Concept – Quicksand – With Video!

Jeep Quicksand
Created for enthusiasts who love the sand life, the Jeep Quicksand is a loud, fast and fun hot rod.

The Quicksand concept is powered by a Mopar 392 Crate HEMI® engine with eight-stack injection, mated to a six-speed Getrag manual transmission. A “peekaboo” cutout in the hood and gasser-style downturned open headers add to the vintage hot rod feel.

This Wrangler-based concept features a longer wheelbase, with trimmed front and rear body and a chopped hard top and windshield. An open top and open windows allow for full enjoyment of Quicksand’s sound and wind-in-your-face freedom.

Inside, the minimalist interior features red accents, two front low-back bucket seats, flat aluminum door panels, tilt-out windshield glass and a chrome roll bar.

While the Quicksand was made for wheeling in sand, its off-road credentials ensure that it is fully capable in any terrain. Its staggered tire setup (a trait never before included on any Jeep concept) features 32-inch BFGoodrich Mud-Terrain KM2 tires in the front and 37-inch BFGoodrich Mud-Terrain KM2 tires in the rear, and coilover shocks, all on 18-inch vintage “kidney bean” alloy wheels.

The Quicksand concept also features a Warn winch concealed in a front-mounted Moon tank. A recovery rope is located in the rear, replacing the traditional drag racer’s parachute.

Jeep® Brand Celebrates 75 Years With Two Commercials Honoring the Brand’s Anniversary During the Super Bowl 50 Broadcast

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  • Jeep® brand debuts :60 “Portraits” and :60 “4x4ever” videos highlighting the brand milestone
February 7, 2016 , Auburn Hills, Mich. – The Jeep® brand celebrates its 75th anniversary this year and it is highlighted by two new distinct videos launched during the Super Bowl 50 broadcast that recognize the brand milestone, both paying tribute to its legacy and looking ahead to its future.The first :60 video “Portraits” is a nod to the past, an acknowledgment to the many people, faces and moments that have shaped the history of the brand beginning in 1941. “We don’t make Jeep, you do” recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. From the brave soldiers of World War II, to boundary-breaking mavericks of the past and the trailblazers of the present, every person has an incredible story to tell about how Jeep has enabled them to see, feel and do. Set behind an original music score, “Portraits” uses more than 60 carefully curated images from around the world, including famous icons (Marilyn Monroe, Jeff Goldblum, BB King, Aretha Franklin, Bobby Jones, Steve McQueen, Amelia Earhart) and pop culture moments (“Jurassic Park,” “The Terminator”), linked together with iconic Jeep vehicles to bring to life and pay tribute to both the true spirit and humanity that has come to embody the brand.The :60 “Portraits” spot can be viewed/embedded here.

If “Portraits” pays homage to the brand’s past and the people who have formed it, the :60 video “4x4ever” is the battle cry meant to bind its global community and drive Jeep brand followers toward the future. In a custom music track created specifically for the brand and performed by Sony Music artist Morgan Dorr, “4x4ever” brings to life in song the idea that 4×4 goes beyond solely representing those who blaze the Trails of the Rubicon and Moab to living a life that is without boundaries, with lyrics conveying the attitude that embodies the vehicles’ off-road soul and on-road performance, all while fueling the dreams and aspirations of all adventurers around the globe. “4x4ever” is the cornerstone of the brand, telling the formidable story of capability that has transcended time and designs while providing a glimpse into the breadth of what it means to live 4×4 today, tomorrow, and to never say “never”.

The :60 “4x4ever” video can be viewed/embedded here.

The Jeep brand’s “Portraits” was created in partnership with iris New York; “4x4ever” was created in partnership with DDB Chicago.

About Jeep Brand
Built on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

The Jeep brand recorded sales of more than 1.2 million units worldwide in 2015 – the highest total in its 75-year history – setting a global sales record for the fourth consecutive year. Sales of 1,237,583 Jeep vehicles improved upon the brand’s 2014 global record of 1,017,019 by 22 percent. In the U.S., sales of 865,028 units bettered the 2014 total of 692,348 units by 25 percent.

About FCA US LLC
FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol “FCAU” and on the Mercato Telematico Azionario under the symbol “FCA.”