The Jeep brand has proven to be very profitable for FCA. Recent reports have shown that the Jeep brand is worth more than the rest of FCA combined. There have also been reports of Chinese owned companies looking to purchase the iconic American brand.
AutomotiveNews.com reported on 8/21/2017 that Great Wall Motors has confirmed their intent to buy Jeep.
Chinese automaker Great Wall Motor Co. told Automotive News it is interested in buying the Jeep brand and has reached out to Fiat Chrysler Automobiles to see whether a deal can be negotiated.
The move would slice Jeep from the rest of FCA’s brands, leaving question marks over the future of Fiat, Chrysler, Dodge and Ram. FCA already said it would consider splitting Alfa Romeo and Maserati into their own company.
Great Wall President Wang Fengying, listed by Fortune as the seventh most powerful woman in Asia, wrote in an email to Automotive Newsthat Great Wall intends to buy Jeep and is “connecting with FCA” to begin negotiations.
FCA said on Monday in a statement that it had not been approached by Great Wall in connection with the Jeep brand or any other matter relating to its business.
Read more on the AutomotiveNews.com website.