Published on 4/09/2019 on Automotive News by Vince Bond Jr.
Jeep has been showcasing conceptual models at the event for about 16 years. This year, the Gladiator, Jeep’s first pickup in decades, will be the star guest.
When Mark Allen, head of Jeep design, goes to Moab, he sometimes takes around 20 people with him who work in various areas of Jeep design. Lessons learned during these experiences have left an imprint on the brand.