Jeep® Wrangler Earns Seventh Consecutive ‘Hottest 4×4-SUV’ SEMA Award, Dodge Charger Takes Inaugural ‘Hottest Sedan’ Honors
- Popular vehicles for Mopar personalization earn pair of awards at 2016 Specialty Equipment Market Association (SEMA) Show in Las Vegas
- Jeep® Wrangler most Mopar-modified vehicle: 98 percent feature one Mopar accessory
- Dodge Charger also a hot choice for customization with nearly 150 Mopar parts and accessories available
- Mopar SEMA exhibit features modified Jeep Wrangler and Dodge Charger among 14 total Mopar-customized rides, hundreds of Mopar products
Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global, attended the breakfast to accept the two SEMA Awards. The brand’s booth at SEMA features Mopar-modified Jeep Wrangler and Dodge Charger vehicles among a total of 14 customized Mopar rides and hundreds of Mopar products in the brand’s 15,345-square-foot exhibit.
“The SEMA Show and SEMA members play a critical role in identifying the hottest trends and rides in the vehicle customization industry, which is why winning a SEMA Award represents an important recognition for our company,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “Enthusiasts customize vehicles they love and feel passionate about, and we at Mopar are lucky to have such a great portfolio of vehicles within the FCA umbrella. FCA vehicles are the perfect canvas for our accessories and performance parts.”
Jeep Wrangler is the most Mopar-modified vehicle, with nearly all Wrangler owners customizing their ride with at least one Mopar accessory or part. On average, U.S. customers spent more than $850 in personalizing their Jeep Wrangler vehicle, up from $700 the previous year. For the Dodge Charger, Mopar has nearly 150 accessories and performance parts available to personalize the world’s only four-door muscle car.
Mopar has also established 11 Mopar Custom Shops in four different countries to enable owners to personalize all FCA US vehicles even before they are delivered.
“Jeep is one of the most accessory-friendly vehicles available, having won the SEMA Award as the ‘Hottest 4×4-SUV’ repeatedly,” said SEMA President and CEO Chris Kersting. “Given the vehicle’s versatility as a daily driver and for off-road use, it comes as no surprise that the Jeep remains so popular among the automotive community.
“The Dodge Charger is an iconic vehicle among muscle cars and is an example of how an already great vehicle can be made even greater through personalization and customization. There are hundreds of products available for consumers to enhance the performance and styling of their Dodge Chargers.”
The SEMA Awards, launched in 2010, have become the SEMA Show’s definitive OEM award, shining a light on the hottest vehicles that showcase and launch aftermarket parts. For more information on the SEMA Show, visit www.SEMASHOW.com.