FCA Canada: Jeep® and Discovery/Bell Media Partner to Launch Innovative Online Video Series “Life is Calling”
- Jeep® Canada and Discovery/Bell Media have partnered for the first time to create “Life is Calling,” an eight-episode online series
- Uniquely Canadian series debuts this week on Discovery.ca/LifeIsCalling and LaVieVousAppelle.ca, where a new episode will be revealed each week
- Episodes feature the hosts driving the award-winning Jeep Cherokee or all-new Jeep Renegade to diverse and exciting locales throughout Canada to experience unique outdoor adventures
- Series is available in both English and French
- Viewers can enter for a chance to win either a 2015 Jeep Cherokee or all-new Jeep Renegade, as well as great weekly prizes on Jeep.ca/LifeIsCalling or Jeep.ca/LaVieVousAppelle
This uniquely Canadian series debuts this week on Discovery.ca/LifeIsCalling and LaVieVousAppelle.ca for Québécois viewers. New episodes will be released every Monday, over an eight-week period. Viewers are also encouraged to visit Jeep.ca/LifeIsCalling and Jeep.ca/LaVieVousAppelle where they can enter for a chance to win a 2015 Jeep Cherokee or all-new 2015 Jeep Renegade, as well as great weekly prizes. Previews of the series will appear on news broadcasts, social media channels and digital ads, as well asDiscovery.ca and throughout various Bell Media websites and French specialty stations, encouraging viewers to visit the digital sites to enjoy the full content.
“Aligning our legendary Jeep brand with one of the largest and farthest reaching multimedia companies in Canada is an exciting opportunity,” said Ed Broadbear, Vice President, Marketing, FCA Canada. “Not only does the bilingual, cross-Canada ‘Life is Calling’ series take place outdoors and fit perfectly with the Jeep brand, but the number of ways Canadians can learn about and then enjoy the series is truly impressive”
This is the first time that Jeep Canada and Discovery/Bell Media have partnered on a project. In each episode of “Life is Calling,” Roberto and Bella drive the Jeep Cherokee or Jeep Renegade through beautiful Canadian landscapes, exploring diverse and adventurous destinations from coast-to-coast. Both vehicles give The Expeditioners the necessary go-anywhere on-road and off-road driving capabilities needed to maximize their Canadian adventures.
The all-new 2015 Jeep Renegade, Canada’s most capable small SUV ever, confidently enters this growing segment while staying true to the adventurous lifestyle and 4×4 capability the Jeep brand is known for. Renegade delivers a unique combination of best-in-class off-road capability, open-air freedom, interior versatility and a segment-first nine-speed automatic transmission that contributes to outstanding on- and off-road driving dynamics. Two fuel-efficient engines, world-class refinement, and a host of innovative safety and advanced technology features make this vehicle a truly unique offering.
The 2015 Jeep Cherokee delivers legendary Jeep 4×4 capability, premium on-road performance and superior ride and handling. Its segment-exclusive nine-speed automatic transmission offers up fuel economy ratings as good as 7.7 L/100 km highway. World-class craftsmanship, leading-edge technology, more than 70 safety and security features and best-in-class towing capability of 2,041 kg (4,500 pounds) are also highlights of this value-packed off-road leader.
About Jeep Brand
Built on more than 70 years of legendary heritage; Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
About FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 90th anniversary in 2015. FCA Canada Inc. is a wholly owned subsidiary of FCA US LLC, a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA Canada has approximately 440 dealers and markets Chrysler, Jeep, Dodge, Ram and FIAT brands as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. In addition to its assembly facilities, which produce the Chrysler Town & Country, Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development center in Windsor, and has sales offices and parts distribution centers throughout the country.
FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol “FCAU” and on the Mercato Telematico Azionario under the symbol “FCA.”
The world is just awesome! With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity and amazement. As Canada’s #1 entertainment specialty channel, Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best non-fiction programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes. Discovery is offered in standard definition (SD) and high definition (HD) simulcast – for viewers who want an even bigger and bolder experience. Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca.